Here we are, just few hours and all the Interactive Cities will meet in Genoa for the closing moment of our project.
Genoa is preparing a rich program for our friends cities: we will dedicate time to discuss our achievements and learnings, meeting again some of the cities which accompained us along our road to an Interactive Digital Communication like Madrid and Amsterdam; and finding some new cities, like Eindhoven or Turin, to share ideas and strategies. And we will have time to learn and to discover new projects and actions with important guests like DG Connect, JRC and PA Social.
The Genoa staff will make you discover and love the city, exploring it in vertical (you will soon understand what we mean…), in depht, in the shaded labyrinth of the historical centre and in the shining richness of the Rolli Palaces.
The Rolli Palaces will host our work, including the very important international event dedicated to The Future of European Digital Cities, scheduled for Thursday afternoon and you will fall in love with them!
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Moreover, the Genoa team wants to offer a truly immersive experience in its digital and social experimental actions: last month we created a huge Instagram event, connected to the promotion of one of our more iconic brand elements: pesto!
During the recent World Pesto Championship, on March 17th, we invited the local Igers community, the citizens but also every foodlover worldwide to share pictures of the “most famous sauce in the world”, using the hashtag #worldpestoday, in collaboration with almost every member of our ULG.
More than 1000 pics have been shared in two days, supporting the city marketing strategy and strenghtening our #orgogliopesto (pesto-pride!).
Moreover… you will eat a lot of pesto, in these days!
The Genoa team can’t wait to see you all for three days of #interactivegenoa!
Municipality of Genoa