BEYOND THE URBAN WEBINAR hosted by BRIAN MARRINAN - URBACT Expert, on 27th June 2024 - 9:30h CET
Moving People – Using Science to Nudge Behaviours in Transport and Mobility
Location
Online
Calender
27 June 2024
Organiser
URBACT Network
Join us for the latest Beyond the Urban webinar titled "Moving People – Using Science to Nudge Behaviours in Transport and Mobility". In this workshop, we will explore the transformative power of behavioural science and nudging to address common challenges in urban transport systems.
Traditional approaches too often fall short in addressing the complexities of how people use transportation. Behavioural science offers innovative strategies that can lead to more efficient, sustainable, and user-friendly transport systems. This workshop will provide you with the knowledge and tools to trial these strategies effectively in your municipality.
We will explore the key concepts and principles of behavioural science and how they differ from traditional economic theories. You will learn about the concept of nudging, its theoretical foundations, and practical applications in the transportation sector. Gain insights into designing nudges tailored to mobility challenges, with real-life examples and best practices. Discover strategies for implementing nudges locally and methods for measuring their impact to ensure long-term success.