Validated Expert info
Expert can perform Ad hoc expertise missions at network and programme level in relation to:
1. The design and delivery of (transnational) exchange and learning activities
2. Thematic expertise:
> Communication
Summary
I have extensive experience and nourish a keen interest in neuroscience, design and sustainability/CSR.
With this I have developed a unique methodology that uses neuroscience to create effective communications around CSR and sustainability.
BRAIN • Personal “neuro-plasticity” experience following an accident allowed me to begin to appreciate how the brain works.
This lived experience taught me why is the brain the most important tool we have, but also the ideal tool to make the world better place.
For ourselves and for our children.
COMMUNICATIONS • 15+ years international experience in the design and advertising industry.
From NGOs to FCMG.
However, above everything, I believe that good creativity can engender positive change in human behaviour.
SUSTAINABILITY • Author of a NEUROcsr (neuro-csr.com), a pioneering study about the effect of CSR messaging on the neurological mechanisms that create our perception, language, reasoning, beliefs, decision-making and visual attention.
The study was published in the prestigious Sustainability Journal and The Journal of Consumer Behaviour.
Based on the study results, Goodbraind is designed as a neuroscience-based communication model, and methodology to create brain-friendly communications.