CityLogo

19/09/2022 19/09/2022

Closed

CityLogo is a transnational learning experience on citybranding and -marketing in modern urban politics. It is about a better positioning of cities in the (post) crisis economic arena and reinforcing the communication dimension in urban management.

Summary

Introduction

City branding or strategic communication is a rising function in modern urban policies and new styles of local governance. Increasingly cities are addressing their positioning –or re-positioning-,  not only at European level but at the global arena. They are seeking a clearer positioning in the new economic landscape that will emerge from the present economic crisis. Often such kinds of processes are addressed without method, or they are merely approached as a matter of labelling, with little empathy with the feeling of local communities. Many of them therefore fall into circumstantial or inconsistent results.

CityLogo is a network on Innovative Place-Brand Management that has been launched as a reaction to the most common gaps in the way cities and regions address branding and marketing. The rationale is that city-branding should be embedded in broader and participatory processes of re-thinking urban identities to be then filtered by urban-driven communication codes, resulting in more powerful brand-toolkits. In addition, more effective formulas for stakeholder involvement and management should be widely promoted. A multi-dimensional task fed by different perspectives and local agents, with a clear strategic scope. In short, a true exercise of integrated urban management.
 
 

PARTNERS

Lead Partner : Utrecht - Netherlands
  • Utrecht - Netherlands
  • Coimbra - Portugal
  • Zaragoza - Spain
  • Genoa - Italy
  • Alba Iulia - Romania
  • Warsaw - Poland
  • Vilnius - Lithuania
  • Aarhus - Denmark
  • Oslo - Norway
  • Dundee

Timeline

Project launch

Project completed

Articles

  • Candidate-se ao concurso para Redes de Transferência URBACT!

    O URBACT lançou o concurso para Redes de Transferência, que decorre de 1 de abril a 30 de junho de 2025, para apresentação de candidaturas de cidades dispostas a transferir uma das 116 Boas Práticas

  • News
    eesti tn kutse

    Parimate linnapoliitikate edasiandmise võrgustikud URBACT programmi raames – käimas on partnerite otsimine!

    1. Aprillist kuni 30. juunini  on URBACT programmi raames avatud konkurss nn heade linnapoliitikate edasiandmise võrgustikega liitumiseks (ingl.k. URBACT Transfer Networks Call).  

  • Leefstraat Eindhoven (foto Nanda Sluijsmans)

    Infosessie: URBACT Call for Transfer Networks

    Wil je als gemeente leren van voorbeelden en innovaties uit andere Europese steden of met hen je eigen project verder brengen? Kom dan naar onze online bijeenkomst, op 28 april van 13:30-15:00.