Attractiveness. City´s internationalisation pathway to smart growth
How cities are marketed as business and innovation ecosystems? This was the main theme of the URBACT IN FOCUS Transnational Workshop held in Grenoble from February 7 to 9, 2018, where we had the opportunity to discuss on marketing the city as a business location, with a central question to discuss: How to take advantage from the concept of smart specialisation to improve and give more direction when branding and communicating the city as a business environment and innovation ecosystem.